REGISTERFOR CATWALK

ABOUT CATMOSPHERE

A STORY ABOUT
BIG CAT
CONSERVATION

AND HOW ALL OUR
WELLBEING IS INTERCONNECTED

CONTEXT

HOW IT ALL STARTED…

Catmosphere is a foundation that uses the stories of Big Cats and their conservation challenges to encourage us all to take action to address our collective wellbeing.

Catmosphere’s initiatives aim to use the concepts of health and conservation to straddle sectors, audiences and partnerships in uniquely impactful ways.

THE PANDEMIC MADE IT APPARENT TO EVERYONE EVERYWHERE THAT
ALL OUR WELLBEING IS INTERCONNECTED.

IN 2020, THE WORLD UNDERSTOOD THAT...

A HEALTHY ENVIRONMENT IS CRUCIAL TO HUMAN HEALTH

24%

of all global human deaths is attributable to environmental factors.

1/4

of the world's population are at health risks from not doing sufficient exercise in our increasingly sedentary society.

STARING INTO THE FACE OF EXTINCTION

BIG CATS ARE
EVEN MORE
DEPENDENT ON
THEIR ENVIRONMENT

While the main threats vary by species, Big Cats are all in decline due to decreasing habitat and prey availability, increased poaching and other incidents related to conflict with humans and our infrastructure. Panthera has identified at least four main threats to the cats as being: loss of habitat; direct human-cat conflict; that Big Cats themselves are being hunted for illegal trade; and that their own prey is also over-hunted, so their own food supply is depleted.

Data Sources: IUCN Red List Natural Earth & Panthera

Tigers, Lions, Leopards and Cheetahs have disappeared from between
65% AND 96%
of their historic ranges.

MEET THE 7 BIG CATS

LEARN MORE ABOUT BIG CATS

Lots of interesting facts to learn about Big Cats.

Catmosphere - Arabian Leopard

MEET THE

Arabian Leopard

The Critically Endangered Arabian Leopard is the smallest Leopard subspecies. Do you adore the Arabian Leopard?

LEARN MORE >
Catmosphere - Lion

MEET THE

Lion

They have the loudest roar of any cat, and love to live in groups called ‘prides’. Do you Like Lions?

LEARN MORE >
Catmosphere - Jaguar

MEET THE

Jaguar

Jaguars are excellent swimmers, often hunting in water. Do Jaguars make you Jump for Joy?

LEARN MORE >
Catmosphere - Leopard

MEET THE

Leopard

Leopards are great tree climbers and are pretty fast, strong and able to swim. Do you Love Leopards?

LEARN MORE >
Catmosphere - Cheetah

MEET THE

Cheetah

Cheetahs are the fastest land mammal, with a body built for speed. Are you Charmed by Cheetahs?

LEARN MORE >
Catmosphere - Snow Leopard

MEET THE

Snow Leopard

Snow Leopards can cover marathon distances in a single night. Are you Smitten by Snow Leopards?

LEARN MORE >
Catmosphere - Puma

MEET THE

Puma

The Puma is known by many names and has a range that extends from Alaska to Argentina. Are you Partial to Pumas?

LEARN MORE >
Catmosphere - Tiger

MEET THE

Tiger

The Tiger is an athletic all-rounder, the most versatile Big Cat. Are you Transfixed by Tigers?

LEARN MORE >

MEET THE 7 BIG CATS

LEARN MORE ABOUT BIG CATS

Lots of interesting facts to learn about Big Cats.

Catmosphere - Arabian Leopard

MEET THE

Arabian Leopard

The Critically Endangered Arabian Leopard is the smallest Leopard subspecies. Do you adore the Arabian Leopard?

LEARN MORE >
Catmosphere - Lion

MEET THE

Lion

They have the loudest roar of any cat, and love to live in groups called ‘prides’. Do you Like Lions?

LEARN MORE >
Catmosphere - Jaguar

MEET THE

Jaguar

Jaguars are excellent swimmers, often hunting in water. Do Jaguars make you Jump for Joy?

LEARN MORE >
Catmosphere - Leopard

MEET THE

Leopard

Leopards are great tree climbers and are pretty fast, strong and able to swim. Do you Love Leopards?

LEARN MORE >
Catmosphere - Cheetah

MEET THE

Cheetah

Cheetahs are the fastest land mammal, with a body built for speed. Are you Charmed by Cheetahs?

LEARN MORE >
Catmosphere - Snow Leopard

MEET THE

Snow Leopard

Snow Leopards can cover marathon distances in a single night. Are you Smitten by Snow Leopards?

LEARN MORE >
Catmosphere - Puma

MEET THE

Puma

The Puma is known by many names and has a range that extends from Alaska to Argentina. Are you Partial to Pumas?

LEARN MORE >
Catmosphere - Tiger

MEET THE

Tiger

The Tiger is an athletic all-rounder, the most versatile Big Cat. Are you Transfixed by Tigers?

LEARN MORE >

SO... WHY CATMOSPHERE?

CREATING A
BETTER WORLD
FOR BIG CATS

Founded in 2021 by HRH Princess Reema Bander Al-Saud, Catmosphere is a Foundation that uses the stories of Big Cats and their conservation challenges to encourage us all to take action to address our collective wellbeing. Catmosphere’s initiatives aim to fuse the concepts of health and conservation to straddle sectors, audiences and partnerships in uniquely impactful ways.

By focusing on how self-care and caring for nature are intrinsically linked, Catwalk strives to demonstrate that

ALL OUR WELLBEING
IS INTERCONNECTED

2021 RESULTS

CATMOSPHERE HAS DELIVERED…

CATWALK
FLAGSHIP CAMPAIGN
A global mass-participation event which has inspired over 90,000 people in 136 countries to walk over 250,000 km.
GLOBAL 3D
ARABIAN LEOPARD
Partner Google created the first ever augmented reality Arabian Leopard, available online globally.
INTERNATIONAL DAY OF
THE ARABIAN LEOPARD
Collaboration to establish 10th February as an annually recognised awareness day, first in Saudi Arabian, and subsequently internationally as proclaimed by the United Nations, the first such recognition not only for a sub-species but also for a mammal and a Big Cat.
Over 34 International
Partnerships

To amplify the Catwalk campaign, Catmosphere is leveraging strategic partnerships with sector specialists in the tech sphere, alongside global endorsements from several leading non-profit sports organizations.

4 Endorsement Partners
(International Olympic Committee, Special Olympics, Peace and Sport, TAFISA)

2 Strategic Partners
(MBC, Google, including subsidiaries YouTube and FitBit)

18 Catalyst Partners
8 Friendship Partners